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Consistent product quality across locations
The Sedna Story
Food businesses don't struggle because of food.
They struggle when the systems around food don't keep up.
At Sedna, products come first. The quality of what goes into a kitchen—and what comes out of it—defines the business. But delivering consistent products at scale requires more than good sourcing or skilled teams. It requires dependable systems working quietly in the background.
Sedna is a product-led food business built to support growing kitchens with consistency and confidence. We develop, source, and supply food products designed for reliability at scale—while building the supply, planning, and operational systems needed to support them.
As food businesses grow, familiar challenges begin to surface: uneven quality, excess inventory, rising input costs, operational bottlenecks, and pressure on margins. These aren’t product problems alone—they’re execution problems. Sedna was built to solve that gap between product intent and operational reality.
We support our products with tightly connected supply systems that bring structure to how food businesses plan, buy, produce, store, and move goods. By enabling clear decision-making around what to buy, when to buy, how much to buy, and at what cost, Sedna helps teams move from reactive operations to planned, repeatable execution.
Behind the scenes, our capabilities span food production, sourcing, logistics, warehousing, and operational intelligence—each designed to strengthen product delivery rather than distract from it. The result is a smoother operating rhythm that protects quality while allowing businesses to grow.
What businesses gain isn't complexity—it's control:
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Better inventory discipline and lower waste
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Predictable costs and margins
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Faster, cleaner expansion into new markets
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A foundation that supports growth without operational strain
We support food businesses—by ensuring the products are dependable, and the systems behind them are ready to scale.
Management Team
Sedna was founded by entrepreneurs with deep experience in building, scaling, and transforming B2B platforms. Their earlier ventures have included supply chain networks with nationwide reach, in-house technology, multi-city warehousing, and large-scale operational teams.
This experience in execution, customer acquisition, and M&A forms the foundation of Sedna's strategy today—combining operational discipline with data-driven decision-making and a long-term vision for consolidation in HoReCa supply.
Supported by a strong second line of industry specialists, Sedna is committed to building one of India's largest and most dependable B2B platforms for the food service sector.
Our Infrastructure
Lotus is Sedna's flagship culinary manufacturing platform,
purpose-built to support the evolving needs of modern food businesses.
Housed within a 40,000 sq. ft. HACCP-compliant integrated facility,
Lotus combines culinary expertise with disciplined manufacturing systems and scalable infrastructure to deliver reliable, high-quality production at scale.
With an output capacity of up to 60 tonnes per day,
the facility provides a strong foundation for innovation, consistency, and long-term growth.
Built on Global Food Safety Standards
BRCHALALHACCPGMPISO 22000ISO 14000
These systems ensure end-to-end traceability, strict hygiene control, and disciplined process management across every stage of production—from sourcing and preparation to processing and packaging.
Designed to Support Customisation
The facility is built to support customised solutions across specific cuisines and categories, working closely with partner brands to develop offerings that align with their menu identity and operational needs.
The result is consistency in taste, quality, and presentation—delivered reliably, even as businesses grow.
Ready for Global Markets
With systems aligned to international certification standards, Lotus is equipped to meet the requirements of global markets—ensuring that products manufactured here are compliant, consistent, and ready for wider distribution.
Core Production Capabilities
Ready-to-CookReady-to-ServeFreshFrozenSnacks & GraviesBakery & DessertsCustom Food Solutions
What Sets the Facility Apart
Up to 20 tonnes of daily production capacity
Multi-category manufacturing across key food formats
Dedicated, segregated production environments
Strong systems for quality, safety, and consistency
A Strong Production Backbone
Lotus has been built with a clear objective— provide food businesses with a reliable, scalable, and innovation-led production backbone. By bringing together culinary expertise, product development, manufacturing infrastructure, and packaging capabilities, the platform enables brands to innovate, customise, and grow with confidence.
Sedna's warehousing and cold chain infrastructure has been developed to support the
evolving storage, fulfilment, and distribution requirements of food businesses.
Designed for both 3PL and 4PL operations,
the network combines strategically located facilities, temperature-controlled environments, and technology-enabled processes to ensure products move efficiently and safely across the supply chain.
With operations across NCR, Bengaluru, Chennai, Hyderabad, and Mumbai,
and a growing footprint across India, the network is built to provide customers with greater reach, flexibility, and operational visibility.
📍 Network & Storage
Strategically located facilities and scalable storage solutions enable businesses to manage inventory efficiently across ambient and cold chain requirements.
Designed to support everything from small batches to high-volume operations, the network provides the flexibility required by growing food businesses.
❄️ Cold Chain Infrastructure
Temperature-controlled environments and stringent process standards help preserve product quality across categories including dairy, meat, seafood, fresh produce, and beverages.
Structured quality protocols and regulatory compliance ensure safety and consistency across every stage of storage and handling.
🚚 Distribution & Last-Mile Fulfilment
Integrated transportation and distribution capabilities are designed to maintain product integrity while ensuring timely deliveries.
Supported by route optimisation and real-time tracking, the network enables efficient movement across the supply chain while minimising transit risks.
A Connected Supply Network
By integrating warehousing, cold chain, technology, and distribution, Sedna provides food businesses with a dependable infrastructure backbone that enables greater control, visibility, and operational efficiency across the movement of goods.
Sedna’s technology products are built in-house on a unified platform purpose-designed for food and hospitality supply chains. Every product — from food cost control to warehouse management to 3PL client visibility — runs on a common foundation, with one team, one data architecture, and one upgrade cycle across the group.
Supply Note
Every Rupee of Food Cost. Accounted For.
Supply Note is Sedna’s flagship SaaS platform for multi-outlet F&B and HoReCa operators, where as transaction value of 120+Cr across 2500 outlets flows through the platform every month.
It’s Food Data Management platform that brings procurement, inventory, recipe costing, supplier management, and POS integration into a single, mobile-first interface — giving outlet managers, procurement teams, and finance leads a shared, real-time view of food cost across every location.
Deep integration with B2B HoReCa marketplaces like Hyperpure brings an unprecedented advantage to brands for seamless procurement and inventory operations across multiple outlets with centralized planning and controls.
The platform is being rebuilt from the ground up — multi-tenant by architecture, mobile-first by design, and AI-native in its data layer — engineered to serve the next order of scale without compromise.
Mercury
Warehouse Operations at HoReCa Precision.
Mercury is Sedna’s warehouse management system, built for the specific demands of food-grade storage — multi-temperature zones, batch and expiry tracking, inward QC, FEFO-enforced dispatch, and bulk breaking: the ability to receive full cases and dispatch in pieces or units as per each outlet’s specific requirement.
It runs Sedna’s own 3PL and 4PL warehouse network and is available to clients managing their own facilities.
Alongside Mercury, Sedna is building a cataloguing and taxonomy standards layer for food distribution and 3PL/4PL operations — establishing consistent item identity and category structures across suppliers, warehouses, and client systems.
Supply Link
Visibility. Control. Alignment — Across the Supply Chain.
Supply Link is a lite version of Supply Note built for 3PL and 4PL operators.
It gives logistics businesses and the brands they serve seamless visibility, operational control, and supply chain alignment in a single, mobile-first platform — replacing the calls, emails, and spreadsheets that currently fill the gaps between operators and their clients.
Brands that outgrow Supply Link expand into the full Supply Note suite without re-implementation.
Analytics & Intelligence
From Transaction Data to Operating Intelligence.
Across Supply Note, Mercury, and Supply Link, Sedna’s analytics layer aggregates procurement spend, food cost variances, inventory positions, and OTIF performance into real-time dashboards designed for every role in the business.
Anonymised cross-client benchmarks give operators visibility into how their food costs and supplier terms compare to peers — a structural advantage that compounds with every new client on the platform.
The Platform Underneath
One Foundation. Built for 10x Scale
Every Sedna product to be built on singular framework, Frappe – a battle tested, open-source foundation used at significant scale across Indian internet and logistics companies.
One team services all group products, one upgrade cycle is managed once across everything, and the underlying database ships with native AI vector search built in.
The architecture is designed for 10,000+ outlets from the first commit, with infrastructure that scales proportionally to revenue.
INVESTORS
Anicut
Anicut Capital is a prominent Indian multi-asset investment manager established in 2015, specializing in private credit, early-stage equity, and growth equity. Managing over ?3,500 crores in AUM, it supports startups and SMEs with debt/equity solutions and has backed firms like MilkyMist, Sugar Cosmetics, and Wow! Momo among others.
